Coca-Cola

Internal global strategy video

The Coca-Cola marketing teams around the world now deal with three separate and distinct brands: Coke, Diet Coke and Coke Zero. Each brand has its own market and personality and with the help of UK Agency FRUKT Coke developed their existing Coke Music activity to promote and develop each brand's individuality. RedRock worked with FRUKT and directly with Marketing and branding specialists at Coke's Atlanta headquarters to create a video that would illustrate how each brand demographic could be reached through subtly different music and artist associations.

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