Lipitor

Intranet based resources and materials management website.

Lipitor is one of the most successful and widely prescribed heart disease treatments in the world. Working closely with both the Lipitor brand team at Pfizer and their Agency, RedRock proposed and developed this global management system for all the brand's marketing materials. The system stores printed audio and video content. In addition to organising and managing content, this intranet-based system allows marketing professionals across Europe to dynamically build marketing presentations, which are automatically restricted in line with the local compliance regulations for their territory. This gives the central brand team total control over the complex area of compliance which not only differs significantly between territories, but which is constantly evolving.

Unfortunately, we are unable to show examples on the site due to issues of client confidentiality. Please feel free to contact us if you would like to talk to us about this kind of project.